Marketing Research An Applied Orientation
For graduate level marketing research. This text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Third Edition reflects current tren...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Jersey
Prentice Hall
1999
|
| Edition: | THIRD EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a Malhotra, Naresh K. |
| 245 | 1 | 0 | |a Marketing Research |b An Applied Orientation |c Naresh K. Malhotra |
| 250 | # | # | |a THIRD EDITION |
| 264 | # | 1 | |a New Jersey |b Prentice Hall |c 1999 |
| 264 | # | 4 | |c ©1999 |
| 300 | # | # | |a xxxv, 115 pages |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a For graduate level marketing research. This text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Third Edition reflects current trends in international marketing, ethics, and the continuing integration of technology. Includes 10.0 SPSS in back of every student copy |
| 526 | 8 | # | |a ABR7XX |b BM706 |5 AAGBS |
| 526 | # | # | |a Applied Business Research- MIBF I |b Master of Islamic Banking and Finance |5 Arshad Ayub Graduate Business School |
| 526 | # | # | |a ABR79x |b BM706 |5 AAGBS |
| 526 | # | # | |a Applied Business Research - MIBF II |b Master of Islamic Banking and Finance |5 Arshad Ayub Graduate Business School |
| 650 | # | 0 | |a Marketing research |x Methodology |
| 650 | # | 0 | |a Marketing research |x Methodology |
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MARKETING RESEARCH An Applied Orientation