Marketing Research An Applied Orientation
For graduate level marketing research. This text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Third Edition reflects current tren...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Jersey
Prentice Hall
1999
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| Edition: | THIRD EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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MARKETING RESEARCH An Applied Orientation