Marketing Research An Applied Orientation
For graduate level marketing research. This text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Third Edition reflects current tren...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Jersey
Prentice Hall
1999
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| Edition: | THIRD EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | For graduate level marketing research. This text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Third Edition reflects current trends in international marketing, ethics, and the continuing integration of technology. Includes 10.0 SPSS in back of every student copy |
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| Physical Description: | xxxv, 115 pages illustrations 25 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0130830445 0130332100 |
MARKETING RESEARCH An Applied Orientation