UNDERSTANDING MICHAEL PORTER The Essential Guide to Competition and Strategy
Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business may know Porter's name, m...
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts
Harvard Business Review Press
2012
©2012 |
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| Online Access: | Click Here to View Status and Holdings. |
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Competition, competitive advantage, and clusters the ideas of Michael Porter