UNDERSTANDING MICHAEL PORTER The Essential Guide to Competition and Strategy

UNDERSTANDING MICHAEL PORTER The Essential Guide to Competition and Strategy

Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business may know Porter's name, m...

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Bibliographic Details
Main Author: Magretta, Joan (Author)
Format: Book
Language:English
Published: Boston, Massachusetts Harvard Business Review Press 2012
©2012
Subjects:
Porter, Michael E., > 1947-
Competetition
Strategic planning
Management
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