GAINING AND SUSTAINING COMPETITIVE ADVANTAGE
Unlike other texts in its field, Jay B. Barney's Gaining and Sustaining Competitive Advantage, Second Edition provides the overall integrative framework necessary for understanding the rapidly evolving field of strategic management. This new edition summarizes and incorporates the latest resear...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
United States of America Canada
Pearson Education
2002
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| Edition: | Second Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Unlike other texts in its field, Jay B. Barney's Gaining and Sustaining Competitive Advantage, Second Edition provides the overall integrative framework necessary for understanding the rapidly evolving field of strategic management. This new edition summarizes and incorporates the latest research in a way that is accessible to students and practitioners, and provides guidance about how his research might be applied to real business situations. |
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| Item Description: | Includes index |
| Physical Description: | xxii ,600 pages Illustrations 23 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0131227327 |
Gaining and sustaining competitive advantage