GAINING AND SUSTAINING COMPETITIVE ADVANTAGE

GAINING AND SUSTAINING COMPETITIVE ADVANTAGE

Unlike other texts in its field, Jay B. Barney's Gaining and Sustaining Competitive Advantage, Second Edition provides the overall integrative framework necessary for understanding the rapidly evolving field of strategic management. This new edition summarizes and incorporates the latest resear...

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Bibliographic Details
Main Author: Barney, Jay (Author)
Format: Book
Language:English
Published: United States of America Canada Pearson Education 2002
Edition:Second Edition
Subjects:
Industrial management
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