Advertising and integrated brand promotion

ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most con...

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Bibliographic Details
Main Authors:	O'Guinn, Thomas C. (Author), Allen, Chris T. (Author), Semenik, Richard J. (Author)
Format:	Book
Language:	English
Published:	Mason, Ohio Thomson/South-Western 2006
Edition:	Fourth Edition
Subjects:	Advertising Advertising media planning
Online Access:	Click Here to View Status and Holdings.
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