Advertising and integrated brand promotion
ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most con...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio
Thomson/South-Western
2006
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| Edition: | Fourth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Advertising and integrated brand promotion