Advertising and integrated brand promotion

Advertising and integrated brand promotion

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ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most con...

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Bibliographic Details
Main Authors: O'Guinn, Thomas C. (Author), Allen, Chris T. (Author), Semenik, Richard J. (Author)
Format: Book
Language:English
Published: Mason, Ohio Thomson/South-Western 2006
Edition:Fourth Edition
Subjects:
Advertising
Advertising media planning
Online Access:Click Here to View Status and Holdings.
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