MARKETING CHANNELS INFOMERCIALS AND THE FUTURE OF TELEVISED MARKETING
In this visionary book, Craig Evans looks back at the history of direct response television, and ahead to the establishment of what he calls marketing channels - 24-hours channels featuring news, opinion and, yes, program-length commercials meant to attract immediately interested buyers of specific,...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J.
Prentice Hall
1994
©1994 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing channels infomercials, and the future of televised marketing 
Cable Television, Media and Web Advertising