MARKETING CHANNELS INFOMERCIALS AND THE FUTURE OF TELEVISED MARKETING

MARKETING CHANNELS INFOMERCIALS AND THE FUTURE OF TELEVISED MARKETING

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In this visionary book, Craig Evans looks back at the history of direct response television, and ahead to the establishment of what he calls marketing channels - 24-hours channels featuring news, opinion and, yes, program-length commercials meant to attract immediately interested buyers of specific,...

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Bibliographic Details
Main Author: Evans, Craig Robert author
Format: Book
Language:English
Published: Englewood Cliffs, N.J. Prentice Hall 1994
©1994
Subjects:
Television advertising
Advertising > Television programs
Marketing channels
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