MARKETING CHANNELS INFOMERCIALS AND THE FUTURE OF TELEVISED MARKETING
In this visionary book, Craig Evans looks back at the history of direct response television, and ahead to the establishment of what he calls marketing channels - 24-hours channels featuring news, opinion and, yes, program-length commercials meant to attract immediately interested buyers of specific,...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J.
Prentice Hall
1994
©1994 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 005 | 201805104717 | ||
| 008 | 200824t1994 -US a #001 eng#D | ||
| 010 | # | # | |a 93023345 |
| 020 | # | # | |a 0130751510 |q hardback |
| 040 | # | # | |a UTM |b eng |c UiTM |d rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF6146.T42 |b E974 1994 |
| 100 | 1 | # | |a Evans, Craig Robert |c author |
| 245 | 1 | 0 | |a MARKETING CHANNELS |b INFOMERCIALS AND THE FUTURE OF TELEVISED MARKETING |c Craig Robert Evans |
| 264 | # | 1 | |a Englewood Cliffs, N.J. |b Prentice Hall |c 1994 |
| 264 | # | 1 | |c ©1994 |
| 300 | # | # | |a xxv, 308 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a includes index |
| 504 | # | # | |a Includes bibliographical references (p. 289-290) and index |
| 520 | # | # | |a In this visionary book, Craig Evans looks back at the history of direct response television, and ahead to the establishment of what he calls marketing channels - 24-hours channels featuring news, opinion and, yes, program-length commercials meant to attract immediately interested buyers of specific, considered-purchase, products. He envisions channels dedicated to car buyers, computer buyers, furniture buyers... sixteen categories in all. This comprehensive book is designed to provide today's television marketers with step-by-step guidance and practical, detailed advice, illustrated with dozen of charts and graphs. The author also list hundreds of top advertisers most likely to benefit from marketing channels. Your company or client could be one of them. |
| 650 | # | 0 | |a Television advertising |
| 650 | # | 0 | |a Advertising |x Television programs |
| 650 | # | 0 | |a Marketing channels |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=916851 |
Marketing channels infomercials, and the future of televised marketing