MARKETING CHANNELS INFOMERCIALS AND THE FUTURE OF TELEVISED MARKETING

MARKETING CHANNELS INFOMERCIALS AND THE FUTURE OF TELEVISED MARKETING

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In this visionary book, Craig Evans looks back at the history of direct response television, and ahead to the establishment of what he calls marketing channels - 24-hours channels featuring news, opinion and, yes, program-length commercials meant to attract immediately interested buyers of specific,...

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Bibliographic Details
Main Author: Evans, Craig Robert author
Format: Book
Language:English
Published: Englewood Cliffs, N.J. Prentice Hall 1994
©1994
Subjects:
Television advertising
Advertising > Television programs
Marketing channels
Online Access:Click Here to View Status and Holdings.
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520 # # |a In this visionary book, Craig Evans looks back at the history of direct response television, and ahead to the establishment of what he calls marketing channels - 24-hours channels featuring news, opinion and, yes, program-length commercials meant to attract immediately interested buyers of specific, considered-purchase, products. He envisions channels dedicated to car buyers, computer buyers, furniture buyers... sixteen categories in all. This comprehensive book is designed to provide today's television marketers with step-by-step guidance and practical, detailed advice, illustrated with dozen of charts and graphs. The author also list hundreds of top advertisers most likely to benefit from marketing channels. Your company or client could be one of them. 
650 # 0 |a Television advertising 
650 # 0 |a Advertising  |x Television programs 
650 # 0 |a Marketing channels 
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