MARKETING CHANNELS INFOMERCIALS AND THE FUTURE OF TELEVISED MARKETING
In this visionary book, Craig Evans looks back at the history of direct response television, and ahead to the establishment of what he calls marketing channels - 24-hours channels featuring news, opinion and, yes, program-length commercials meant to attract immediately interested buyers of specific,...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J.
Prentice Hall
1994
©1994 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | In this visionary book, Craig Evans looks back at the history of direct response television, and ahead to the establishment of what he calls marketing channels - 24-hours channels featuring news, opinion and, yes, program-length commercials meant to attract immediately interested buyers of specific, considered-purchase, products. He envisions channels dedicated to car buyers, computer buyers, furniture buyers... sixteen categories in all. This comprehensive book is designed to provide today's television marketers with step-by-step guidance and practical, detailed advice, illustrated with dozen of charts and graphs. The author also list hundreds of top advertisers most likely to benefit from marketing channels. Your company or client could be one of them. |
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| Item Description: | includes index |
| Physical Description: | xxv, 308 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references (p. 289-290) and index |
| ISBN: | 0130751510 |
Marketing channels infomercials, and the future of televised marketing