MARKET-DRIVEN MANAGEMENT USING THE NEW MARKETING CONCEPT TO CREATE A CUSTOMER-ORIENTED COMPANY
Providing incisive analyses of the most recent marketing advances, this study summarizes the latest research and the best practices from industry, illustrating innovation which works successfully and marketing practices that have failed. The "Portable MBA" series has been developed to cove...
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| Format: | Book |
| Language: | English |
| Published: |
New York
John Wiley & Sons
1994
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Market-driven management using the new marketing concept to create a customer-oriented company