MARKET-DRIVEN MANAGEMENT USING THE NEW MARKETING CONCEPT TO CREATE A CUSTOMER-ORIENTED COMPANY

MARKET-DRIVEN MANAGEMENT USING THE NEW MARKETING CONCEPT TO CREATE A CUSTOMER-ORIENTED COMPANY

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Providing incisive analyses of the most recent marketing advances, this study summarizes the latest research and the best practices from industry, illustrating innovation which works successfully and marketing practices that have failed. The "Portable MBA" series has been developed to cove...

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Bibliographic Details
Main Author: Webster, Frederick E. (Author)
Format: Book
Language:English
Published: New York John Wiley & Sons 1994
Subjects:
Marketing > Management
Consumer satisfaction
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