MARKET-DRIVEN MANAGEMENT USING THE NEW MARKETING CONCEPT TO CREATE A CUSTOMER-ORIENTED COMPANY
Providing incisive analyses of the most recent marketing advances, this study summarizes the latest research and the best practices from industry, illustrating innovation which works successfully and marketing practices that have failed. The "Portable MBA" series has been developed to cove...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
John Wiley & Sons
1994
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Providing incisive analyses of the most recent marketing advances, this study summarizes the latest research and the best practices from industry, illustrating innovation which works successfully and marketing practices that have failed. The "Portable MBA" series has been developed to cover the core curriculum of a typical MBA course. Each volume offers practical overviews of insights and information needed for the MBA programmes. Although not specifically designed as a course book, each book provides comprehensive coverage of primary business functions. |
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| Physical Description: | xiv, 319 pages illustrations 27 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9780471595762 |
Market-driven management using the new marketing concept to create a customer-oriented company