WIDE-ANGLE VISION Beat your competition by focusing on fringe competitors, lost customers, and rogue employees

WIDE-ANGLE VISION Beat your competition by focusing on fringe competitors, lost customers, and rogue employees

Conventional business wisdom says to get close to your best customers, watch your biggest competitors, and reward your model employees. This controversial book offers a contrarian viewpoint and introduces a dynamic new way to compete-by broadening your focus beyond mainstream thinking to spot the cr...

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Bibliographic Details
Main Author: Burkan, Wayne C. (Author)
Format: Manuscript Book
Language:English
Published: New York John Wiley & Sons 1996
Subjects:
Consumer satisfaction
Competition
Employee selection
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