SHARPEN THE SAW The Practitioner's Guide to Advertising
For the first time in the region, SHARPEN THE SAW brings together the very best of the advertising industry to share their knowledge and expertise on the various disciplines of advertising. From branding to planning to pitching, the book covers both the hard and soft issues of advertising today. Spl...
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Anson Road, Singapore
The Institute of Advertising Singapore
2003
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | For the first time in the region, SHARPEN THE SAW brings together the very best of the advertising industry to share their knowledge and expertise on the various disciplines of advertising. From branding to planning to pitching, the book covers both the hard and soft issues of advertising today. Split into 12-easy-to-read chapters, experts practitioners lead readers into each advertising discipline in their own unique way. Using examples drawn from their years of experience, the experts give a truly insightful look into the practitioner's world of advertising. Whether you are working in the advertising industry or simply a student of advertising, SHARPEN THE SAW will be your definitive guide to advertising practice in the region. |
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| Physical Description: | xvii, 245 pages illustrations 25 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 981049341X |
How 16 Singapore advertising hotshots create their ideas