SHARPEN THE SAW The Practitioner's Guide to Advertising
For the first time in the region, SHARPEN THE SAW brings together the very best of the advertising industry to share their knowledge and expertise on the various disciplines of advertising. From branding to planning to pitching, the book covers both the hard and soft issues of advertising today. Spl...
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| Format: | Book |
| Language: | English |
| Published: |
Anson Road, Singapore
The Institute of Advertising Singapore
2003
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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How 16 Singapore advertising hotshots create their ideas