Marketing Management Strategies

• Main Author: Ferrell, O. C. (Author)
• Other Authors: Hartline, Michael D. (co-author)
• Format: Book
• Language: English
• Published: Australia South-Western Cengage Learning 2011
• Subjects: Marketing > Management
• Online Access: Click Here to View Status and Holdings.

 Thoroughly revised and updated, MARKETING MANAGEMENT STRATEGIES, 5th ed., International Edition continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and for the first time-photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargon all in a succinct 12 chapters.