Marketing Management Strategies
Thoroughly revised and updated, MARKETING MANAGEMENT STRATEGIES, 5th ed., International Edition continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and for the first time-photographs, the fifth edition de...
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| Format: | Book |
| Language: | English |
| Published: |
Australia
South-Western Cengage Learning
2011
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| Online Access: | Click Here to View Status and Holdings. |
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Marketing strategy