DETERMINING THE CONSUMER DECISION MAKING STYLES OF YOUNG-ADULT MALAYS FORM UNIVERSITIES IN KEDAH, PULAU PINANG AND PERLIS

DETERMINING THE CONSUMER DECISION MAKING STYLES OF YOUNG-ADULT MALAYS FORM UNIVERSITIES IN KEDAH, PULAU PINANG AND PERLIS

The research in this paper explores the relationships between individuals' learning styles and their consumer decision-making styles. Cronbach's alpha was used to established scale reliabilities. Since this research is based on the model proposed by Sproles and Kendell, where items that lo...

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Bibliographic Details
Main Authors: Maznah Wan Omar Prof. Madya (Author), Mohd Noor Mohd Ali (Author)
Format: Thesis Book
Language:English
Published: Shah Alam, Selangor Universiti Teknologi MARA 2004
Subjects:
Marketing > Decision Making
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