Managing Customer Experience and Relationships A Strategic Framework

Managing Customer Experience and Relationships A Strategic Framework

Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul. By gaining a de...

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Bibliographic Details
Main Author: Peppers, Don (Author)
Other Authors: Rogers, Martha 1952- (co-author)
Format: Book
Language:English
Published: Hoboken, New Jersey Wiley 2017
Edition:Third Edition
Subjects:
Customer relations > Marketing
Consumers' preferences > Marketing
Relationship marketing
Customer relations > Management
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