ADVERTISING BY DESIGN GENERATING AND DESIGNING CREATIVE IDEAS ACROSS MEDIA
The book includes new information on transmedia campaigns, social media, digital media, pull marketing, creative content, and branded entertainment
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey
John Wiley & Sons, Inc.
2016
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| Edition: | Third edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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ADVERTISING BY DESIGN GENERATING AND DESIGNING CREATIVE IDEAS ACROSS MEDIA