ADVERTISING BY DESIGN GENERATING AND DESIGNING CREATIVE IDEAS ACROSS MEDIA

The book includes new information on transmedia campaigns, social media, digital media, pull marketing, creative content, and branded entertainment

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Bibliographic Details
Main Author:	Landa, Robin (Author)
Format:	Book
Language:	English
Published:	Hoboken, New Jersey John Wiley & Sons, Inc. 2016
Edition:	Third edition
Subjects:	Advertising Creative ability in business
Online Access:	Click Here to View Status and Holdings.
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