ADVERTISING BY DESIGN GENERATING AND DESIGNING CREATIVE IDEAS ACROSS MEDIA

ADVERTISING BY DESIGN GENERATING AND DESIGNING CREATIVE IDEAS ACROSS MEDIA

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The book includes new information on transmedia campaigns, social media, digital media, pull marketing, creative content, and branded entertainment

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Bibliographic Details
Main Author: Landa, Robin (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey John Wiley & Sons, Inc. 2016
Edition:Third edition
Subjects:
Advertising
Creative ability in business
Online Access:Click Here to View Status and Holdings.
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