ADVERTISING BY DESIGN GENERATING AND DESIGNING CREATIVE IDEAS ACROSS MEDIA

The book includes new information on transmedia campaigns, social media, digital media, pull marketing, creative content, and branded entertainment

Saved in:

Bibliographic Details
Main Author:	Landa, Robin (Author)
Format:	Manuscript Book
Language:	English
Published:	Hoboken, New Jersey John Wiley & Sons, Inc. 2016
Edition:	Third edition
Subjects:	Advertising Creative ability in business
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

Internet