ADVERTISING BY DESIGN GENERATING AND DESIGNING CREATIVE IDEAS ACROSS MEDIA

The book includes new information on transmedia campaigns, social media, digital media, pull marketing, creative content, and branded entertainment

Saved in:

Bibliographic Details
Main Author:	Landa, Robin (Author)
Format:	Book
Language:	English
Published:	Hoboken, New Jersey John Wiley & Sons, Inc. 2016
Edition:	Third edition
Subjects:	Advertising Creative ability in business
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000ntm#a2200000#i#4501
001	wils-913155
005	2017112811489
006	a a 1 d
007	zz
008	171228t 2016NJU a## ##001 #dENG#D
020	#	#	\|a 9781118971055 \|q paperback
020	#	#	\|a 9781118971079 \|q pdf
020	#	#	\|a 9781118971062 \|q epub
040	#	#	\|a DLC \|b eng \|d UiTM \|e rda
041	0	#	\|a eng
090	0	0	\|a HF5823 \|b .L232 2016
100	1	#	\|a Landa, Robin \|e author
245	1	0	\|a ADVERTISING BY DESIGN \|b GENERATING AND DESIGNING CREATIVE IDEAS ACROSS MEDIA \|c ROBIN LANDA
250	#	#	\|a Third edition
264	#	1	\|a Hoboken, New Jersey \|b John Wiley & Sons, Inc. \|c 2016
264	#	4	\|c ©2016
300	#	#	\|a xiii, 248 pages \|b color illustrations \|c 27 cm.
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references (pages 229-231) and index
520	#	#	\|a The book includes new information on transmedia campaigns, social media, digital media, pull marketing, creative content, and branded entertainment
526	0	#	\|a GDA686 \|b AD241 \|5 AD
526	0	#	\|a Case Studies in Advertising \|b Bachelor in Graphic Design (Honors) \|5 Faculty of Art & Design
650	#	0	\|a Advertising
650	#	0	\|a Creative ability in business
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=913155