DIGITAL MARKETING STRATEGY An integrated approach to online marketing
Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to wider business objectives with this bestseller, including updates on mobile, automation, AI and new data protection laws
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
KoganPage Ltd
2019
|
| Edition: | 2nd Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a Kingsnorth, Simon |e author |
| 245 | 1 | 0 | |a DIGITAL MARKETING STRATEGY |b An integrated approach to online marketing |c Simon Kingsnorth |
| 250 | # | # | |a 2nd Edition |
| 264 | # | 1 | |a London |b KoganPage Ltd |c 2019 |
| 264 | # | 4 | |c ©2019 |
| 300 | # | # | |a xvii, 364 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographies and index |
| 520 | # | # | |a Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to wider business objectives with this bestseller, including updates on mobile, automation, AI and new data protection laws |
| 526 | 0 | # | |a MKT558 |b BA240 |5 BA |
| 526 | 0 | # | |a Digital Marketing |b Bachelor of Business Administration (Marketing) (Hons) |5 Faculty Of Business Management |
| 526 | 0 | # | |a MKT559 |b BA240 |5 BA |
| 526 | 0 | # | |a Digital Marketing Essentials |b Bachelor of Business Administration (Marketing) (Hons) |5 Faculty Of Business Management |
| 526 | 0 | # | |a IMCXXX |b IM110 |5 IM |
| 526 | 0 | # | |a Social Media Literacy |b Diploma in Information Management |5 Information Management |
| 526 | 0 | # | |a MISXXX |b IM701 |5 IM |
| 526 | 0 | # | |a Digital Business Management |b Master of Science in Knowledge Management (by Coursework) |5 Faculty of Information Management |
| 526 | 0 | # | |a MISXXX |b IM772 |5 IM |
| 526 | 0 | # | |a Digital Business Management |b Master in Library Science |5 Faculty of Information Management |
| 650 | # | 0 | |a Electronic commerce |x Management |
| 650 | # | 0 | |a Internet marketing |
| 650 | # | 0 | |a Strategic planning |
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DIGITAL MARKETING STRATEGY An integrated approach to online marketing