DIGITAL MARKETING STRATEGY An integrated approach to online marketing
Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to wider business objectives with this bestseller, including updates on mobile, automation, AI and new data protection laws
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
KoganPage Ltd
2019
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| Edition: | 2nd Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to wider business objectives with this bestseller, including updates on mobile, automation, AI and new data protection laws |
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| Physical Description: | xvii, 364 pages illustrations 24 cm |
| Bibliography: | Includes bibliographies and index |
| ISBN: | 9780749498085 9780749484224 |
DIGITAL MARKETING STRATEGY An integrated approach to online marketing