MEDIA AND COMMUNICATION RESEARCH METHODS An Introduction to Qualitative and Quantitative Approaches

MEDIA AND COMMUNICATION RESEARCH METHODS An Introduction to Qualitative and Quantitative Approaches

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Media and Communication Research Methods, Fourth Edition is a concise and practical text designed to give students a step-by-step introduction to conducting media and communication research. Offering real-world insights along with the author's signature animated style, this text makes the discu...

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Bibliographic Details
Main Author: Berger, Arthur Asa 1933- (Author)
Format: Book
Language:English
Published: Los Angeles SAGE 2016
Edition:Fourth Edition
Subjects:
Mass media > Research > Methodology
Communication > Research > Methodology
Online Access:Click Here to View Status and Holdings.
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