MEDIA AND COMMUNICATION RESEARCH METHODS An Introduction to Qualitative and Quantitative Approaches
Media and Communication Research Methods, Fourth Edition is a concise and practical text designed to give students a step-by-step introduction to conducting media and communication research. Offering real-world insights along with the author's signature animated style, this text makes the discu...
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| Main Author: | |
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| Format: | Manuscript Book |
| Language: | English |
| Published: |
Los Angeles
SAGE
2016
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| Edition: | Fourth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Media and communication research methods an introduction to qualitative and quantitative approaches