MEDIA AND COMMUNICATION RESEARCH METHODS An Introduction to Qualitative and Quantitative Approaches
Media and Communication Research Methods, Fourth Edition is a concise and practical text designed to give students a step-by-step introduction to conducting media and communication research. Offering real-world insights along with the author's signature animated style, this text makes the discu...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Los Angeles
SAGE
2016
|
| Edition: | Fourth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000ntm a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-912098 | ||
| 005 | 201891810474 | ||
| 008 | 181018s2016 CAU a## ##001 #dENG#D | ||
| 020 | # | # | |a 9781483377568 |q paperback |
| 040 | # | # | |a DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a P91.3 |b .B385 2016 |
| 100 | 1 | # | |a Berger, Arthur Asa |d 1933- |e author |
| 245 | 1 | 0 | |a MEDIA AND COMMUNICATION RESEARCH METHODS |b An Introduction to Qualitative and Quantitative Approaches |c Arthur Asa Berger |
| 250 | # | # | |a Fourth Edition |
| 264 | # | 1 | |a Los Angeles |b SAGE |c 2016 |
| 264 | # | 4 | |c ©2016 |
| 300 | # | # | |a xvii, 417 pages |b illustrations |c 23 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references (pages 401-408) and indexes |
| 520 | # | # | |a Media and Communication Research Methods, Fourth Edition is a concise and practical text designed to give students a step-by-step introduction to conducting media and communication research. Offering real-world insights along with the author's signature animated style, this text makes the discussion of complex qualitative and quantitative methods easy to comprehend. Packed with detailed examples and practical exercises, the Fourth Edition of this bestselling introductory text includes a new chapter on discourse analysis; expanded discussion of social media, expanded coverage of the research process, and more. Ideal for undergraduate and graduate students conducting research for the first time, this accessible text will help students understand, practice, and master media and communication research. |
| 546 | # | # | |a Text in English |
| 650 | # | # | |a Mass media |x Research |x Methodology |
| 650 | # | # | |a Communication |x Research |x Methodology |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=912098 |
| 998 | # | # | |a 00250##a002.5.2||00250##b002.5.3||00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00520##a007.2||00520##b007.2||00546##a006.11|| |
Media and communication research methods an introduction to qualitative and quantitative approaches