MEDIA AND COMMUNICATION RESEARCH METHODS An Introduction to Qualitative and Quantitative Approaches
Media and Communication Research Methods, Fourth Edition is a concise and practical text designed to give students a step-by-step introduction to conducting media and communication research. Offering real-world insights along with the author's signature animated style, this text makes the discu...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Los Angeles
SAGE
2016
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| Edition: | Fourth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Media and Communication Research Methods, Fourth Edition is a concise and practical text designed to give students a step-by-step introduction to conducting media and communication research. Offering real-world insights along with the author's signature animated style, this text makes the discussion of complex qualitative and quantitative methods easy to comprehend. Packed with detailed examples and practical exercises, the Fourth Edition of this bestselling introductory text includes a new chapter on discourse analysis; expanded discussion of social media, expanded coverage of the research process, and more. Ideal for undergraduate and graduate students conducting research for the first time, this accessible text will help students understand, practice, and master media and communication research. |
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| Physical Description: | xvii, 417 pages illustrations 23 cm |
| Bibliography: | Includes bibliographical references (pages 401-408) and indexes |
| ISBN: | 9781483377568 |
Media and communication research methods an introduction to qualitative and quantitative approaches