SOCIAL MEDIA OPTIMIZATION PRINCIPLES FOR BUILDING AND ENGAGING COMMUNITY

SOCIAL MEDIA OPTIMIZATION PRINCIPLES FOR BUILDING AND ENGAGING COMMUNITY

The authors offer practical guidelines for using social media to connect library users with relevant content and build sustainable community relationships.

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Bibliographic Details
Main Authors: Rossmann, Doralyn H. (Author), Young, Scott W. H. (Author)
Format: Book
Language:English
Published: Chicago, IL ALA TechSource 2016
Series:Library technology reports
Subjects:
Libraries > Marketing
Libraries and community
Internet marketing
Social media|
Online social networks > Library applications
Libraries and the Internet
Online information services
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