Strategic Management in the Hospitality Industry
Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, stru...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, Essex
Pearson Education Limited
2014
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| Edition: | Third Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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STRATEGIC MANAGEMENT IN THE HOSPITALITY INDUSTRY