Strategic Management in the Hospitality Industry

Strategic Management in the Hospitality Industry

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Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, stru...

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Bibliographic Details
Main Authors: Olsen, Micheal D. (Author), Tse, Eliza Ching-Yick (Author), West, Joseph J. (Author)
Format: Book
Language:English
Published: Harlow, Essex Pearson Education Limited 2014
Edition:Third Edition
Subjects:
Hospitality Industry > Management
Strategic Planning > Management
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