Strategic Management in the Hospitality Industry
Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, stru...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, Essex
Pearson Education Limited
2014
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| Edition: | Third Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000nam a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-911083 | ||
| 005 | 201805165015 | ||
| 008 | 180611s2014 ENK ag# ##001 #deng#D | ||
| 020 | 0 | 0 | |a 9781292027418 |q paperback |
| 020 | 0 | 0 | |a 129202741X |q paperback |
| 040 | # | # | |a UiTM |b eng |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a TX911.3.M27 |b O47 2014 |
| 100 | 1 | 0 | |a Olsen, Micheal D. |e author |
| 245 | 1 | 0 | |a Strategic Management in the Hospitality Industry |c Michael D. Olsen, Eliza Ching-Yick Tse, Joseph J. West |
| 250 | 0 | 0 | |a Third Edition |b Pearson New International Edition |
| 264 | # | 1 | |a Harlow, Essex |b Pearson Education Limited |c 2014 |
| 264 | # | 4 | |c ©2014 |
| 300 | 0 | 0 | |a ii, 362 pages |b illustrations |c 28 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | 0 | 0 | |a Includes bibliographical references and index |
| 520 | # | # | |a Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. Placing a responsibility on the learner, the book offers a combination of cumulative learning exercises, simulated decision making settings, and a text specific website. This edition clearly discusses the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management. |
| 650 | # | 0 | |a Hospitality Industry |x Management |
| 650 | # | 0 | |a Strategic Planning |x Management |
| 700 | 1 | # | |a Tse, Eliza Ching-Yick |e author |
| 700 | 1 | # | |a West, Joseph J. |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=911083 |
STRATEGIC MANAGEMENT IN THE HOSPITALITY INDUSTRY