Strategic Management in the Hospitality Industry
Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, stru...
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Main Authors: | , , |
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Format: | Book |
Language: | English |
Published: |
Harlow, Essex
Pearson Education Limited
2014
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Edition: | Third Edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Summary: | Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. Placing a responsibility on the learner, the book offers a combination of cumulative learning exercises, simulated decision making settings, and a text specific website. This edition clearly discusses the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management. |
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Physical Description: | ii, 362 pages illustrations 28 cm |
Bibliography: | Includes bibliographical references and index |
ISBN: | 9781292027418 129202741X |