Strategic Management in the Hospitality Industry

Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, stru...

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Bibliographic Details
Main Authors: Olsen, Micheal D. (Author), Tse, Eliza Ching-Yick (Author), West, Joseph J. (Author)
Format: Book
Language:English
Published: Harlow, Essex Pearson Education Limited 2014
Edition:Third Edition
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Summary:Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. Placing a responsibility on the learner, the book offers a combination of cumulative learning exercises, simulated decision making settings, and a text specific website. This edition clearly discusses the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management.
Physical Description:ii, 362 pages illustrations 28 cm
Bibliography:Includes bibliographical references and index
ISBN:9781292027418
129202741X