Pricing strategy setting price levels, managing price discounts, & establishing price structures

 Pricing strategy setting price levels, managing price discounts, & establishing price structures

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Emphasizes the stakeholder's importance in making decisions, highlighting key trade-offs to consider when choosing between opposing outcomes. This book presents quantitative instruction and qualitative concepts, helping you learn about the influences that should guide your decision making.

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Bibliographic Details
Main Author: Smith, Tim J. (Tim James)
Format: Book
Language:English
Published: Mason, Oh South-Western Cengage Learning 2012
Subjects:
Pricing
Online Access:Click Here to View Status and Holdings.
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