Pricing strategy setting price levels, managing price discounts, & establishing price structures
Emphasizes the stakeholder's importance in making decisions, highlighting key trade-offs to consider when choosing between opposing outcomes. This book presents quantitative instruction and qualitative concepts, helping you learn about the influences that should guide your decision making.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Mason, Oh
South-Western Cengage Learning
2012
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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PRICING STRATEGY Setting Price Levels, Managing Price Discounts, & Establishing Price Structures