Creative Change WHY WE RESIST IT... HOW WE CAN EMBRACE IT

Creative Change WHY WE RESIST IT... HOW WE CAN EMBRACE IT

Business leaders say they want creativity and need real innovation in order to thrive. But according to startling research from management professor Jennifer Mueller, these same leaders chronically reject creative solutions, even as they profess commitment to innovation. Mueller's research...

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Bibliographic Details
Main Author: Mueller, Jennifer 1972- (Author)
Format: Manuscript Book
Language:English
Published: Boston Houghton Mifflin Harcourt 2017
Subjects:
Creative ability in business
Creative thinking
Change (Psychology)
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