Creative strategy in advertising
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Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
Boston, MA
Cengage Learning
2014
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Edition: | Eleventh edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000ntm a2200000 i 4501 | ||
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001 | wils-801442 | ||
005 | 201821914359 | ||
008 | 180522t2014 XXU ag| |#001 ##ENG#D | ||
020 | # | # | |a 9781133307266 |q paperback |
040 | # | # | |a UiTM |e rda |
041 | 0 | # | |h eng |
090 | 0 | 0 | |a HF5825 |b .J46 2014 |
100 | 1 | # | |a Drewniany, Bonnie L. |
245 | 1 | 0 | |a Creative strategy in advertising |c Bonnie L. Drewniany, A. Jerome Jewler |
250 | # | # | |a Eleventh edition |
264 | # | 1 | |a Boston, MA |b Cengage Learning |c 2014 |
300 | # | # | |a 314 pages |b illustrations |c 26 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
504 | # | # | |a Includes bibliographical references and index |
650 | # | # | |a Advertising copy |
650 | # | # | |a Advertising layout and typography |
700 | 1 | # | |a Jewler, A. Jerome |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=801442 |
998 | # | # | |a 00250##a003.5.1||00250##b003.5.1||00264#1a003.5.1||00264#1b003.5.1||00300##a003.5.1||00300##b003.5.1||00300##c003.5.1|| |