Creative strategy in advertising

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Bibliographic Details
Main Author: Drewniany, Bonnie L.
Other Authors: Jewler, A. Jerome
Format: Book
Language:English
Published: Boston, MA Cengage Learning 2014
Edition:Eleventh edition
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9781133307266  |q paperback 
040 # # |a UiTM  |e rda 
041 0 # |h eng 
090 0 0 |a HF5825  |b .J46 2014 
100 1 # |a Drewniany, Bonnie L. 
245 1 0 |a Creative strategy in advertising  |c Bonnie L. Drewniany, A. Jerome Jewler 
250 # # |a Eleventh edition 
264 # 1 |a Boston, MA  |b Cengage Learning  |c 2014 
300 # # |a 314 pages  |b illustrations  |c 26 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
650 # # |a Advertising copy 
650 # # |a Advertising layout and typography 
700 1 # |a Jewler, A. Jerome 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=801442 
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