THE SOCIAL BUSINESS IMPERATIVE ADAPTING YOUR BUSINESS MODEL TO THE ALWAYS-CONNECTED CUSTOMER

This book articulates the pervasiveness of and the possibilities provided by social media for business. It further details an action plan for organizations to adapt and thrive in today's social and digital era.

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Bibliographic Details
Main Author:	Shih, Clara (Author)
Format:	Manuscript Book
Language:	English
Published:	Boston Prentice Hall 2016
Subjects:	Information technology > Management Internet marketing Internet in public relations Strategic planning Social media Management > Social aspects
Online Access:	Click Here to View Status and Holdings.
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THE SOCIAL BUSINESS IMPERATIVE ADAPTING YOUR BUSINESS MODEL TO THE ALWAYS-CONNECTED CUSTOMER

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