THE SOCIAL BUSINESS IMPERATIVE ADAPTING YOUR BUSINESS MODEL TO THE ALWAYS-CONNECTED CUSTOMER
This book articulates the pervasiveness of and the possibilities provided by social media for business. It further details an action plan for organizations to adapt and thrive in today's social and digital era.
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| Format: | Book |
| Language: | English |
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Boston
Prentice Hall
2016
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| Online Access: | Click Here to View Status and Holdings. |
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Social Media Strategy Marketing, Advertising, and Public Relations in the Consumer Revolution