THE SOCIAL BUSINESS IMPERATIVE ADAPTING YOUR BUSINESS MODEL TO THE ALWAYS-CONNECTED CUSTOMER

THE SOCIAL BUSINESS IMPERATIVE ADAPTING YOUR BUSINESS MODEL TO THE ALWAYS-CONNECTED CUSTOMER

This book articulates the pervasiveness of and the possibilities provided by social media for business. It further details an action plan for organizations to adapt and thrive in today's social and digital era.

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Bibliographic Details
Main Author: Shih, Clara (Author)
Format: Manuscript Book
Language:English
Published: Boston Prentice Hall 2016
Subjects:
Information technology > Management
Internet marketing
Internet in public relations
Strategic planning
Social media
Management > Social aspects
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