THE SOCIAL BUSINESS IMPERATIVE ADAPTING YOUR BUSINESS MODEL TO THE ALWAYS-CONNECTED CUSTOMER

THE SOCIAL BUSINESS IMPERATIVE ADAPTING YOUR BUSINESS MODEL TO THE ALWAYS-CONNECTED CUSTOMER

This book articulates the pervasiveness of and the possibilities provided by social media for business. It further details an action plan for organizations to adapt and thrive in today's social and digital era.

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Bibliographic Details
Main Author: Shih, Clara (Author)
Format: Book
Language:English
Published: Boston Prentice Hall 2016
Subjects:
Information technology > Management
Internet marketing
Internet in public relations
Strategic planning
Social media
Management > Social aspects
Online Access:Click Here to View Status and Holdings.
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245 1 4 |a THE SOCIAL BUSINESS IMPERATIVE  |b ADAPTING YOUR BUSINESS MODEL TO THE ALWAYS-CONNECTED CUSTOMER  |c Clara Shih 
264 # 1 |a Boston  |b Prentice Hall  |c 2016 
264 # 4 |c ©2016 
300 # # |a xxi, 228 pages  |b illustrations  |c 23 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographic references and index 
520 # # |a This book articulates the pervasiveness of and the possibilities provided by social media for business. It further details an action plan for organizations to adapt and thrive in today's social and digital era. 
650 # 0 |a Information technology  |x Management 
650 # 0 |a Internet marketing 
650 # 0 |a Internet in public relations 
650 # 0 |a Strategic planning 
650 # 0 |a Social media 
650 # 0 |a Management  |x Social aspects 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=801349 

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