THE SOCIAL BUSINESS IMPERATIVE ADAPTING YOUR BUSINESS MODEL TO THE ALWAYS-CONNECTED CUSTOMER

• Main Author: Shih, Clara (Author)
• Format: Manuscript Book
• Language: English
• Published: Boston Prentice Hall 2016
• Subjects: Information technology > Management; Internet marketing; Internet in public relations; Strategic planning; Social media; Management > Social aspects
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xxi, 228 pages illustrations 23 cm
• Bibliography: Includes bibliographic references and index
• ISBN: 9780134263434; 013426343X

This book articulates the pervasiveness of and the possibilities provided by social media for business. It further details an action plan for organizations to adapt and thrive in today's social and digital era.