ADVERTISING CAMPAIGN STRATEGY A Guide to Marketing Communication Plans
This text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process.
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Main Authors: | Parente, Donald E. (Author), Strausbaugh-Hutchinson, Kirsten L. (Author) |
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Format: | Manuscript Book |
Language: | English |
Published: |
South Melbourne, Victoria
Cengage Learning
2015
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Edition: | Fifth Edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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