ADVERTISING CAMPAIGN STRATEGY A Guide to Marketing Communication Plans

ADVERTISING CAMPAIGN STRATEGY A Guide to Marketing Communication Plans

This text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process.

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Bibliographic Details
Main Authors: Parente, Donald E. (Author), Strausbaugh-Hutchinson, Kirsten L. (Author)
Format: Manuscript Book
Language:English
Published: South Melbourne, Victoria Cengage Learning 2015
Edition:Fifth Edition
Subjects:
Advertising campaigns
Communication in marketing
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